We measure our success by the success of our customers.
We create a win-win situation at every opportunity there
is. We have long realized that the foundation for our
ultimate growth resides on our customers' total satisfaction.
We are dedicated to meeting their business needs with
means that provide them with a competitive edge. Further
we team with them in ways that strengthen the long-term
benefits in a partnership with Apeks. We care
our customers not in words but in action.
Apeks holds a strong conviction on constant innovation
with people, product to service. It is the people who
make a difference in today's world, and we grasp every
opportunity to employ the best and the brightest people.
With these people, we strive after steadfast innovation
in every phase of our operation. We keep constant
Apeks firmly believes that integrity comprises the
core principle of our business culture. This principle
is deeply instilled in every node and process of our
global operational network. Whether we work with customers,
prospects, suppliers or our own associates, we always
adopt an open, honest, sincere way to achieve our goals,
and stick to our commitments and never make any promise
that we cannot carry it through. We rely on integrity
to accomplish our success.
Apeks believes in open and fair competition in global
market. We also believe in the inherent mechanisms of
market economy where demand drives supply, innovation
creates new markets, and customers' choice and market
demand control prices and competition. "The survival
of the fittest" results from a thorough understanding
of markets, and following the intrinsic rules of market
economy. We respect market mechanisms.
Apeks firmly maintains that constant drive for innovation
leads to creativity and progress. It requires new perspectives,
new mindset, and new ways of analyzing and solving problems.
It also necessitates new sensitivity to opportunities
with a high sense of urgency and crisis. We nurture
Apeks reveres diversity. It is diversity that makes
organizations strong, and that yields wisdom. Diversity
stimulates different ways of thinking, of doing things
and creating solid state of workforce. Bringing together
a diverse pool of talent enables us to reinforce our
foundation for our growth and prosperity. We promote
We believe in change, change inside organization and
outside. Change brings about challenges and opportunities
to everyone working in Apeks. Change forces Apeks to
constantly scrutinize its fundamentals, grasp opportunities
to rise to new heights and operate in new ways. Change
represents what Andy Grove called a strategic inflection
point. Change has become a constant instead of a variable
in today's world. At Apeks, we are endeavoring to change
the way business is operated and conducted. We are even
changing the way people think of market, our products
and services. So we are changing a perspective, a goal,
a habit and a mindset. We create changes for the
Together, we rise. Apeks has long realized the significance
of working together closely within as a team, and with
suppliers and customers outside as a family. Together
we are creating and defining a sphere of the world where
business is conducted with ever higher integrity and
optimum. Together, we are defining the business
of the future.
We respect each individual for their life style, choice,
decision, personality and opinions. We treat them as
we hope to be treated ourselves. We hold zero tolerance
for nothing less than being respectful to others. Respect
is at the core of Apeks culture. We respect people.
We hold strongly the belief that communication plays
a critical role in achieving our goals. It is in fact
more than a belief; it is a principle at Apeks, and
a must. Communication both inside and outside Apeks
leads to high efficiency and productivity, and related
to this, customer satisfaction. We are obligated to
communicate with one another as a team, and with suppliers
and customers as a family. Through efficient communication,
we add value to information which ultimately moves people.
We communicate information that moves people
who in turn move products and services more efficiently.
Excellence in every aspect of our operation is not
our future goal but rather, it is a norm at Apeks in
its daily performance. We are never satisfied with anything
less than the very best in everything we do. We continuously
elevate the standard for everyone. The ultimate test
for us here will be for all of us to determine just
how good we can really be and if excellence has its
limit. We perform rather than speak of excellence.