o Apeks will be the leader in delivering the best value in products and support services for customers worldwide. We deliver the best value to our customers.

o Apeks will fully exploit on its global resources and industrial expertise to provide customers with the highest quality products and services. We pursue customer satisfaction through constant innovation.

o Apeks will persistently strive after changing the way the world does business through technology. We achieve efficiency through technology.

o Apeks will relentlessly seek growth to deliver compelling return to investors. We elevate our bottom line.

o Apeks will continuously create for its employees an environment that will foster and expand personal growth and prosperity through continued emphasis on and unlimited opportunities for personal commitment, performance, teamwork, communication, progress and rewards. We value, nurture, stretch and grow people.

o Apeks will be highly committed to enhancing the quality of life as well as social responsibilities. We encourage active role in social responsibility.